So you thought hypnotherapy and business development make a rather odd couple, right? One is all about strange utterings and exaggerated facial expressions, while the other is about being cool, calculated and professional. How odd that they could even be considered compatible. How absolutely bizarre! But truth is always stranger than fiction, and I would like to break the myth that business and hypnotherapy dont go together. I would go on to say even as much that Hypnotherapy for "business development" is one of the fastest growing fields in this alternative sciences division.Numerous corporates and organizations today hire qualified and experienced trainers to take their personnel through rigorous training modules to increase their efficiency. From communication skills, to sales & marketing; from EQ, to leadership and time management, there are a host of training requirements which are needed by corporates around the clock. The end result of all these trainings is that each and every employee should be more efficient and present timely results, they should have good communication skills to maintain harmony in the working environment; they should be able to eliminate stress and have the ability to work as a team. What if there was one single method of training which could teach the employees to do all this and more, at a continuous basis and provide excellent results, be cost effective and easily accessible. Well there it isthe answer is hypnotherapy for business development.You would be surprised to know that more and more managers are signing up for hypnotherapy for business development classes every year. The benefits of such a class are manifold and people are beginning to realize that. The corporate world is rife with high tension jobs, immense stress and competition. Many people suffer from lifestyle disorders because of their hectic schedules, and some even suffer from a burnout. Such a situation would take a toll on anyones performance, and this is exactly where hypnotherapy helps. First of all, it helps a person relax and calm downand that is one of the most important things that managers at work need today. While you relax during a hypnotherapy session, your subconscious mind is being sent subliminal messages to repeat this calmness in a situation of stress. By auto suggestion, your mind is taught to handle stressful situations with calmness, it also helps a person to maintain clarity of thought and focus when under pressure.Hypnotherapy for business development is also a method to increase motivation in people, as it works on the subconscious mind to look at the positives and build self-confidence. A person with confidence is motivated, and a motivated person can perform better, be it while making presentations, pitching for new business or when performing the role of a team player. Managers like hypnotherapy for business development, because it helps them manage their work relationships better, even while keeping their emotional wellbeing intact. It helps in increasing their basic communication skills and works on personal development. These personality changes can positively affect a managers negotiating and leadership skills, while making them effective communicators.Hypnotherapy for business development shows fast and effective results. You will be pleasantly surprised.
Restaurants and other food service businesses generate literally tons of cooking oil, grease and food wastes every day. If this waste is not managed properly, it can cause major environmental problems. Much of the waste is in solid form and can be safely put in packages and placed in the trash. Liquid waste containing oil and grease dumped directly into the sewer, however, can block the system and cause wastewater to flow back-up .To avoid this you have to install and properly maintain a grease trap.Grease traps capture the oil and grease from the flow of wastewater by slowing down the flow of hot greasy water through the grease trap (actually a tank) and allowing it to cool. As it cools, the grease and oil separate out of the water and float to the top of the trap. The cooler water continues to flow down the drain pipe to the sewer while baffles prevent the accumulated grease and oil from flowing out of the grease trap. The size of the grease trap depends largely on how much waste your business produces and how often you perform trap maintenance. Grease traps may be located inside or outside of the building. Traps that are located inside the building tend to be smaller and require more frequent maintenance. Traps that are located outside the building tend to be larger and may be less disruptive to maintain. Outside grease traps will operate differently in winter versus summer and are more prone to clogging during cold weather. As a business owner/manager, you should know where the grease trap, drain lines, and clean-outs are located at your restaurant.Proper cleaning and maintenance of the grease trap and drain line reduces the amount of solids and grease going into the public sewer system and minimizes the likelihood of back-ups or blockages. Some sanitation districts and/or municipalities require grease traps and periodic maintenance and inspections for specified businesses. This is because untrapped oil and grease in the wastewater decreases pipe capacity over time and eventually will cause the pipe to clog. Piping systems without grease traps need to be cleaned more often and some piping may have to be replaced sooner than otherwise expected. Excessive grease sent to the wastewater treatment plant can also overload their system and cause the facility to exceed its allowable discharge limits. Running extremely hot water down the drain only moves the problem down stream, and may only make it worse. Fixing a sewer line blockage can be expensive, both in terms of potentially lost customers and repair cost. If the pipe clog is within your building sewer line, you will be responsible for fixing the problem and paying all costs. If the clog is in the public sewer line, but can be traced to your restaurant, you will be liable for paying all or a portion of the repair costs. Accumulating the oil and grease close to the source in a properly maintained grease trap is the most cost-effective way.There are several ways to maintain a grease trap and dispose of the wastes. Your decision will likely be based on cost, availability of services, and disposal/ recycling opportunities in your area. Most restaurants hire a professional pumping service to remove the waste from the grease trap and dispose of it properly. Some areas have service companies that specialize in grease trap wastes, while other areas may have pumping contractors that service grease traps, sand traps, and septic tanks. Pumping service contractors can usually be found in the yellow pages of the telephone book under the listings for Grease Traps and Service, Septic Tanks.
Do You Really Need a Toll-Free Number for Your Business? The answer is YES! If you run a home business, whether it's a direct sales business, a part-time venture, or if you work full-time from home, if you don't have a toll-free number, you could be leaving money on the table. Studies show that a potential client is 50% more likely to contact a business who has a toll-free number. Marketing via the internet draws potential clients from all over the globe. That's what makes the internet such a powerful money-making vessel. A lot of businesses just starting out try to cut corners and may assume that a toll-free number is too expensive. This could not be farther from the truth. These days, you don't have to spend a fortune for toll-free service. When I started my business, I found out about a very reasonable toll-free service provider called Kall8. With Kall8, there is only a $2.00 set up fee. You get to choose your phone number from a list of available numbers. Once you do this, there is a low $2.00/month base charge and 6.9 cents per minute. You will have instant access and can set up your account the way you want. They offer tons of services such as: Instant Activation Secure Web Account Management Detailed Call Reporting Interactive Voice Response Custom Call Routing Voicemail Caller ID Conferencing Inbound Fax These are only a few of the many features included in the flat $2.00/month fee. With the custom call routing feature, I have my calls set up to go directly to my cell phone so that I can still receive my business calls while I am away from home. When my cell phone rings, I know it's a business call because it will show my toll free number, then I can answer it in a professional way. I have been using Kall8 for over 2 years and never had a problem with their service. Their competitors charge 5 times more for less calling features. Direct sales representatives, work at home moms, new and experienced internet entrepreneurs can take their business to new heights with toll-free service. Couldn't your business use a boost?
Today, there are situations when we actually add a middle person instead of eliminating one for increased service efficiency. If its cost-effective and demand is high, then proper market positioning will make it a worthwhile endeavor. For example, my sister just informed me of a food delivery service in New Mexico that will let you choose one out of many different food outlets (all types of ethnic/fast food)- and then guarantees delivery within a specific time period. This not only gives the customer assurance of reliability, but more choices for dining take out style. In other areas of industry, the same idea holds true. There are electrical suppliers that no longer manufacture the product of electricity, but now are involved only in the delivery process of electricity to the customers. Because of market fluctuations, the new delivery supplier will utilize many other different energy suppliers to get the product of electricity to the customer efficiently and at the best market price. Again, adding the middle man seems to benefit all around. In relating this theory to restaurants, it is the food runner that has become popular, especially in the larger dining establishments that rarely existed years ago. Food runners are employees who only work the rush hours of the dining room- only running food back and forth from the kitchen to the tables with light dining room table interaction (condiments, fresh pepper etc.). It is a 2-4 hr. shift, depending on how long the dining rush lasts. Before large restaurants existed, the waiter would complete the process of order taking and delivering of the food. Today, the food runner can be implemented (additional middle man) relieving the waiter of this time consuming and sometimes painstaking process. The waiter must share a percentage of his tip with the runner, but in return his job is eased because the food is delivered for him- allowing extra time to work more tables and up sell to customers thereby increasing sales. Though, it does remain the waiters responsibility to check the table for additional diner needs-- either while the food is being placed by the runner or shortly thereafter. The tip-out to the runner is usually 10-15% depending on the service system, but well worth it if waiter sales can increase by 20-30 %. The main point is the food runner addition improves delivery service efficiency while being cost-effective (if the sales increase outweighs the payroll increase). Properly integrating employees into the dining room with exact middle man connections always makes for smooth service flow. Its not a matter of just blindly throwing extra employees at a service problem, but organizing the best system possible with the minimal amount of labor. Adding the middle man can sometimes streamline operations in such way that it becomes irresistible and impossible to ignore. Always, the demand arises when delivery routes of a service system become overloaded.
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future. This series of articles presents examples from the arts (see part I), business (see part II), and science (see part III).Should we believe the experts in the arts? D. W. Griffith is regarded by many as one of the greatest filmmakers of all time. More than anyone of the silent era, he recognized the potential of movies as an expressive medium. During that time, his achievements were momentous. In 1915 he finished the feature Birth of a Nation, regarded as the first masterpiece of cinema. In 1919 he finished the movie Intolerance (1919), which marked a new standard in filmmaking. His next two movies, Broken Blossoms (1919) and Way Down East (1920), sealed his reputation as Americas preeminent director. According to James Agee, "To watch his work is like being a witness to the beginning of melody, or the first conscious use of the lever or the wheel; the emergence, coordination, and first eloquence of language; the birth of an art: and to realize that this is all the work of one man." The great silent movie actor Lillian Gish called him "the father of film" and Charlie Chaplin called him "the teacher of us all." During the same time, D. W. Griffith also exhibited superb business instincts by founding the United Artist production company together with Douglas Fairbanks, Charlie Chaplin, and Mary Pickford, the three greatest performers of the day.However, from the mid to late 1920s things began to change. His intuitive powers started to wane. In 1924, at the age of 49, Griffith wrote in an article published by the Saturday Evening Post, We do not want now and we shall never want the human voice with our films. Only three years later, in 1927 the first talking movie, The Jazz Singer with Al Jolson was released. The reaction of the public to the movie was astounding. The picture was a sellout, one of the big box office hits of all time. In October 1930, the Fortune magazine wrote, "The advent of American talking movies is beyond comparison the fastest and most amazing revolution the whole history of industrial revolutions." Griffiths failed prediction was only an early sign of his now chronic misguided intuition. From the late 1920s, Griffith's movies were slowly sinking into oblivion. In the glitter of the Jazz Age, his filmmaking was considered hopelessly old-fashioned. His last picture, The Struggle, was made in 1931 and played in theaters for merely a week before being withdrawn. On July 23, 1948, Griffith died in a small Los Angeles hotel virtually forgotten by the industry he helped build.What was the cause of Griffiths transition from great intuition to misguided intuition? One of the most common causes of misguided intuition, and therefore, the limited success of experts in predicting the future, is the situation bias. Experts, like all humans, tend to imagine future technologies as an extension of current technologies. The bias grows stronger when the individual has a vested interest in the current technology and is concerned that the new technology will diminish the popularity of his or her prized, older technology. Griffith was a master of the silent movie. His skill in eliciting powerful reactions from the audience without resorting to spoken dialogue was legendary. This unique skill was the reason for his downfall. It distorted his intuition and prevented him from foreseeing the potential of the human voice in movies.How is this example related to qualitative research? The situation bias is especially strong in manual interpretation of qualitative data. During such interpretation, the analyst shows a strong tendency to look for the familiar. Pat Bentley from Apple emphasizes this point: When you analyze the respondents answers manually you look for repeats, things that sound important either because you heard them before or youre looking for them yourself; therefore, they make sense to you.Do you want to observe your own situational bias? Go to http://www.computerintuition.com/Question1.htm and follow the instructions.